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FOR IMMEDIATE RELEASE Online Bingo turns to Europe
for new big wave of players and revenues. Senior figures converge on
London to discuss current market developments, strategies and next steps
to drive the industry forward.
Following the recent legislation which has effectively wiped out
online gaming and gambling in the USA, the major names in the industry
are turning to Europe in a big way. It’s where the smart money’s being
placed and bingo’s fast becoming the game of choice.
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Heralded as having the potential to be the new online poker by many
industry commentators, the majority of the world’s largest operators
such as PartyGaming, 888, Paddy Power and Ladbrokes now all have
dedicated bingo brands and it is now taking its rightful place as the
crown price of online gaming.
Even mainstream consumer brands have started to get in on the act in
2006 with big names like Butlins, Virgin, Magic FM, Top Santé and The
Sun newspaper all now seeing the potential of online bingo to entertain
their web audiences and increase both brand awareness and customer
loyalty.
The online version of the nation’s favourite game is really taking
root – a point reinforced just last week when the Irish travel giant
Ryanair signed a deal with internet gaming company
Jackpotjoy.com
to give the airline’s passengers a new in-flight entertainment
opportunity and give Ryanair a huge new revenue stream.
But is it that easy? What are the challenges and how are they overcome?
No-one’s pretending that grabbing a share of the online bingo market
is an easy task for companies operating in the space, but the potential
for huge profit remains. In a growing, but extremely competitive
marketplace, it’s a question of getting the basics right, working with
the right partners to deliver the right products and promotions and most
importantly, giving your customers what they want.
Against this backdrop, relative veterans of the online bingo industry
from across the world including the CEOs from
Bingo.com, Think
Bingo and Bingos.co.uk are
converging on London for the inaugural Online Bingo Europe conference on
December 7th.
"As the industry stands at the threshold of regulation in Europe,
this is an ideal time for online bingo's major players to share ideas
and strategies to help develop a new and exciting global marketplace"
comments Tarrnie Williams, CEO of
Bingo.com who is
making a keynote speech at the event.
The online bingo conference takes place as part of the Bullet
Business Europe Summit which represents the last chance in 2006 for
decision makers in the on and off-line gaming and gambling sector as it
moves forward to realize the true potential of the European marketplace
in 2007.
Full information is available at
www.bulletbusiness.com/bingoo
Contact: Pete Carkeek
Bullet Business – part of the FC Group
t. +44 [0]207 375 7160
e. pete@bulletbusiness.com
w.
www.bulletbusiness.com/bingo
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